Ishan Wijewardana
My mission is to build and scale consumer health brands that create a healthier generation.
About
Hi, I'm Ishan, and I build consumer health brands.
I was born and raised between Australia and Sri Lanka, moved to the UK at a young age, and studied medicine (MBBS and BSc Hons) before qualifying as a doctor. Then I swapped medicine for business, starting in management consulting.
Since then I've started and scaled multiple consumer startups. One was acquired for its product and technology. Two others grew past £1M in annualised revenue.
Today I'm an active entrepreneur and investor. My focus is building the next great CPG companies in functional foods and nutrition, and backing promising startups along the way.
Selected mentions
The founder's journey
Building in public
Every week I write about what I'm learning while building consumer health brands. An unfiltered, raw look at the life of a founder: the milestones, the setbacks, and the insights behind them. Mostly it's a record for me. If it helps you too, even better.
Don't avoid that awkward co-founder equity talk
Startups evolve. Roles shift. Contributions diverge.
ReadThe hidden tax of fundraising
Dilution and legal fees are the costs everyone talks about. The expensive part is what happens to the business while you're out raising.
ReadWhy I'm writing in public
A weekly record of what I'm learning while building. Mostly for me, hopefully useful for you.
ReadContact
Let's connect
Building something in consumer health, want me to speak, or want some know-how on scaling your consumer startup? Drop me a message and I'll get back to you.
I'm most active on LinkedIn.